Wisdom · Ji · curiosity

Writings about Human-Centered Technology

My name explains who I am: JI (지, wisdom) comes from curiosity,
and YAE (예, art) comes from intention.

A clay-rendered illustration of Jiyae sitting at a writing desk with a brass lamp and a stack of books.
2026
2025

Product Thinking

Figma, Spotify, Expedia… All Inside ChatGPT? ChatGPT is becoming the New Internet.

With new features and platforms launching almost every week, it’s getting harder to keep up.

Oct 8, 2025 · 2 minRead →

Responsible AI

Beyond Loneliness: What We Gain — and Risk — With AI Companions

In the last few months, I’ve been following lots of webinars and articles about AI companions — not assistants like ChatGPT, Claude, or Gemini, but syst…

Aug 21, 2025 · 4 minRead →

Responsible AI

“Safety by Design: We Must Design AI Experiences that We can Trust.”

Since I committed to diving deep into artificial intelligence, I’ve been struck by how many actors — governments, nonprofits, corporations, local commun…

Jul 20, 2025 · 3 minRead →

Responsible AI

AI Can’t Never Walk like a Child.

Let’s ride a time machine and go back to when you were learning how to walk. How did your parents teach you? Without them giving you precise muscle move…

Jul 12, 2025 · 3 minRead →

Reflection

My first year at HCDE, UW

This past academic year of 2024-2025, I began a new chapter in the U.S., full of excitement and curiosity. As I wrap up my first year in the University…

Jul 8, 2025 · 2 minRead →

Product Thinking

The Hidden Power of Everyday Tech: Why PMs Must Think About Infrastructure

The research paper about mobile payments becoming indispensable infrastructure in China reminded me of the dramatic Kakaotalk outage in South Korea a fe…

Apr 25, 2025 · 4 minRead →

Product Thinking

☕️ Invisible Menus and Broken Funnels: Applying Digital Product Thinking to a Physical Cafe

After a long, gloomy Seattle winter, the appearance of sunlight felt almost celebratory, signaling the long-awaited arrival of spring. Embracing the war…

Apr 22, 2025 · 4 minRead →

Product Thinking

When and How I used Lostness metric in UX

Did you know that there is a specific metric that calculates how much users are confused or lost while using the online service (web, app)?

Apr 2, 2025 · 3 minRead →

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Which of these would you actually read to the end? Tell me, and tell me what you would have written instead. jiyaechoi19@gmail.com