Call me, G-yeah!!

“B.U.T.” Human-Centered Experience Manager!

B: Business Driven.My marketing-to-finance background has helped me to tackle the project life cycle from discovery to launch phase. With cross-functional collaborations and strategic approach, I’ve translated user insights into strategies that boosted operational efficiency. I am passionate about transforming complex challenges into impactful user experiences.

U: User Focused.My exposure to various places around the world, and my studies in French literature  taught me to gaze people in rich cultural and social contexts with deep curiosity. Building on those insights, I’ve led inclusive research efforts that align with the needs and motivations of users, keeping empathy at the forefront of every design decision.

T: Trustworthy.Over five years in managing AI-driven biometric solutions in fintech industry, I’ve honed in transparent data handling and ethical UX practices for 60+ Korean financial institutions—directly contributing to growth in user adoption. By working closely with engineers and designers, I ensure cutting-edge concepts are deployed safely and responsibly.

💕 Apart from work, I love..

🌍World

I wander the world, not as a tourist, but as an observer. Every journey is a chance to uncover the unspoken stories of people and places. I immerse myself in local cultures through hidden restaurants and cafés, savoring the rhythm of everyday life. My journeys have taken me to Japan, Thailand, Vietnam, Mongolia, Germany, Belgium, the UK, Spain, France, Italy, Mexico, and the USA. My travels inspire me to see the world as a vast, interconnected puzzle. Where to next?

🙋🏻‍♀️Myself

Mindfulness keeps me grounded in a fast-moving world. My mornings start with a hot cup of tea and a carefully curated to-do list—a ritual that blends clarity with intention. I find energy in movement, from contemporary dance to climbing, weight training to yoga. And when the day winds down, I turn to writing, capturing insights and fleeting thoughts—perhaps for a future book. Watch out for “Jiyae Choi” on the shelves someday.

👥People

I thrive in diverse, cross-disciplinary collaborations, constantly learning from those around me. Currently as a Program Director at the Korean Graduate Student Association at UW and a Campus Leader for ADPList, I lead students in fostering social and professional connections. I love bringing people together, bridging perspectives, and sparking new ideas. Let’s connect! I’d love to hear your story too.

👩🏻‍💻Skills

Research and Design

User Research, Qualitative Research, Quantitative Research, Ethnographic Research, Contextual Inquiry, Heuristic Evaluation, Affinity Diagram, Usability Testing, A/B Testing, Focus Group Interviews, Survey Design, Competitive Analysis, Wireframing, Prototyping, Information Architecture, UX Writing

Software Tools

Figma, Webflow, Miro, Bubble, Tableau, SPSS, Qualtrics, Python, SQL, Confluence, Notion, MS Word

Business

Product Requirement Documentation, Project Lifecycle Management, Marketing, Sales, Budget Control, Stakeholder Management, Presentation

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